The Bridge Between Liquid Science and Market Success.Former Global NPD Director at ABInBev helping beverage brands, flavor houses, and investors de-risk innovation, scale backend operations, and turn cross-category trends into high-margin liquid portfolios.
Where best to start our tour than in the Pajottenland in Belgium? That small region is famous for it’s Lambics: Boon, Girardin, Lindemans,… We are going to Belle-Vue lambic Brouwerij in St Pieters Leeuw where it all started for me 18 years ago! We talk wood and Krieken (sour cherries) and sample some fantastic beers form the barrels!