The top product trends under my radar
Have you ever realized that we always discuss trends in December/January, like “it’s all changing with the New Year” ?
The best moment to understand trends – if not everyday – is when you shape your strategy because the last thing you want is to make plans in a vacuum.
Don’t get this wrong, Trends are not about predicting the future. Trends are an expression of something that has been happening for some time. Of course you can use it to anticipate where this is all going.
Here are the 10 product focused trends I’ll be following closely. I’ll post regularly about this on insta @newdrinkshub
1. "Better" is Better
“Better for you“ is not even a trend anymore, it’s a given. It’s not premium it’s mainstream. It’s a right to play. True for Beer, RTD,…. And this year we’ll see it growing big in wine too.
Better stats, better ingredients, better for the community, better everything…
Sustainability and Hyper transparency are certainly some of the hottest opportunities. Calories could become a talking point that doesn’t only pop up as a product claim but as a datapoint driving consumers choice.
Of course non alc and low alc is part of this!
