- When your team needs fresh inspiration.
- When trends reports are overwhelming.
- When it feels like every innovation workshop leads to the same concepts.
- When you’d love to be able to bounce ideas and strategies and even prototypes to a seasoned innovator and industry insider.
- When your team would benefit from alc bev category and brands accelerator trainings.
- When your product is good but not great.
- When you need a temporary resource able to hit the road running in areas of Innovation, Quality and Operations!
About Me
I hold a Master’s degree in Malting and Brewing Science and Technology, grounding my work in the processes and biochemistry of fermented beverages. I spent two decades climbing the ranks at ABInBev, moving from hands-on quality and operations management into front-end and back-end new product innovation. Ultimately, I served as the Senior Director of Global NPD based out of New York.
Managing innovation pipelines across multiple continents gave me a unique, panoramic perspective on global beverage cultures, competitor activities, and shifting market dynamics. I led the development and deployment of major liquid portfolios not just in beer, but across the entire shifting landscape of RTDs, better-for-you, etc.
Beyond the corporate boardroom, my passion lives in the deep mastery of the craft. I am an Advanced Cicerone®, a distinction held by only a select group of beverage professionals worldwide. I actively teach brewing science in academic structures and give lectures about innovation and trends in conferences.
For over 20 years, I have helped marketing and brand teams understand their competitor’s activity and how trends could be leveraged by their brands then bridging their vision with actionable R&D programs. My career has been dedicated to acting as the definitive translator between these two groups, ensuring that visionary liquid concepts are structurally and operationally viable from day one.
Faster and more impactful developments without wasted capital.
Why Partners Work With Me
Four years ago, I launched my independent advisory practice to bring this enterprise-level expertise directly to agile mid-sized brands, global flavor houses, corporate innovation consultancies, and private equity firms.
Whether I am auditing a 3-year product pipeline to eliminate R&D risk, training a flavor house sales team to confidently pitch a Master Brewer, or conducting technical due diligence on a target M&A acquisition, my mission is singular: to replace intangible ideas with high-margin, technically validated liquid realities.
When we work together, you aren’t hiring a theorist. You are partnering with a battle-tested global operator who knows exactly how to design, scale, and de-risk the future of beverage.
How Can I Help You ?
