The Bridge Between Liquid Science and Market Success.Former Global NPD Director at ABInBev helping beverage brands, flavor houses, and investors de-risk innovation, scale backend operations, and turn cross-category trends into high-margin liquid portfolios.
Hop heads! Ben (@thebeertrale) and I (@beerisaconversation) hit the road of Pacific North West to immerse ourselves in hop crop 2019.
After a long flight to Spokane and a 2h drive up to the Canadian border, we arrived at Elk Mountain Hop Farm! It’s quite a distance from Yakima valley where 90%+ of USA hops are grown so there must be a reason why one of the largest hop farm sits on the border…want to know why ?
Rubbing hop is a sticky, oily, fragrant, exhilarating but …gross experience. Let’s ask our friends from Devils Backbone what’s the Rub ?