Beer infusion DIY

The French Press Experience

Let’s picture the situation…

You’re in lockdown, you have reduced your essential shopping experience to the bare minimum. When you go to the beer store – which made it to the essential survival  short list – you pick a couple large 12, 15 or 24 packs and you go. No more touching and reading every pack to find your experimentation of the week.

Worse than that. As you open the first can you realize the freshness is not what it used to be. Rotation has slowed down and as much as you have empathy… this is frustrating.

I’ve got your back. You want to add a bit of zing ? Some powerful citrus aroma’s ? Some fresh coriander notes ? Even better, you want to customize your beer and treat it like a mixologist ?

 

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HOPPY(TM) is Live

Long time in the making HOPPY™ is now available to everyone (above LDA, I mean).

HOPPY™ started as an ambition to bring beer culture to everyone in a new, different way. Not too academic, not too sophisticated, not too technical,… in a fun, casual and engaging format.

So what is HOPPY™?

It’s a web access app. The look and feel directly sets the tone. A playful smiling beer glass! Because HOPPY™ is a learning game, unlocking badges and collecting beercoins along the way.

The content can be accessed in any sequence. No need to complete the ingredients 101 before you can explore glassware or learn about Octoberfest. You choose to learn what you want and there’s content for every beer lover. How beer is made, beer culture, styles, how to taste, gluten free beer…

The pace is gamified, with quizzes at the end of each lessons (beer flights) and a leaderboard to compete with your friends! The daily challenge (which you can repeat as much as you like) will challenge your knowledge with 5 questions. Nail them 5 right before the glass is empty and you’ll collect extra beercoins!

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