In 2022, I created Peer to Beer LLC after 20 years international experience in the beer industry. I wanted to offer what I’m best at doing and focus on the things that keep me most exited every day.
I am a cross-functional beer expert. I have worked intensely with all functions from supply to sales, from marketing to corporate affairs, from R&D to HR developing a holistic understanding of the dynamics involved and the unmet needs.
For amateurs or professionals, for craft breweries or large companies, for the brewing industry but also beyond, whether you’re looking for a soundboard to review your concepts and innovation strategy, an expert to evaluate your processes and help improve your performances, a brewmaster to deal with your suppliers, a partner to step up the quality of your beers, an experienced leader to drive engagement and culture shift, a trainer to elevate the knowledge and drive engagement…
Peer to Beer is your partner. Have a look at the different services offered below.
Charles Nouwen Brewmaster and Advanced Cicerone
Innovation
- Provide your marketing team with the right tools and knowledge to build the most impactful innovation programs.
- Understand trends, opportunities, competitor activities.
- Do you need help with Concept development? New product development? Recipe development?
Quality
One of the most difficult part in brewing is to identify the tiny details separating the good from the great, the average IPA from the best. Let’s work together to give your flagship an extra edge!
- Develop/Improve your sensory panel
- Connect key faults with root causes
- Maximize Freshness
- Build a roadmap to take your beer from good to great
- Develop a strategy to win in beer competitions
New Brewery
So you want to launch a brewery? Sure many equipment suppliers can offer you support but do you know what to ask? What matters? What you need?
- Do you need help to brainstorm your vision, your mission, your ambition?
- Do you need to discuss capabilities, and equipment?
- Do you need a brewmaster to deal with your suppliers ?
- Do you need help at start up ?
- Do you need help understanding your competition and defining your unique selling proposition ?
- Do you want to discuss styles and portfolio strategy ?
Sales
The right beer knowledge and understanding of your consumers can be transformative for sales.
- Does your sales team know your beers unique selling proposition ? How about training, tools and certification?
- Preparation to the Cicerone level 1 and 2 certifications.
- Is your beer menu designed for beer geeks or easy to navigate for everyone?
Supply Chain
- You’re a malster, flavorhouse, hop supplier,… and you want to bounce some ideas and concepts to a brewing professional to increase your impact?
- You want to bring a beverage expert to your workshops to help generate new ideas, think out of the box, open the gap?
- Custom lectures, training or Masterclass ?
Reputation & Culture
- What is the purpose of your business? Is everything you do and communicate infused with this common believe ?
- Website and Social Media strategies
- Brewery visits optimization and best practices: what is unique about your brewery ?
- Instagramability – drive engagement
Engagement
Beer has been shaping civilizations and cultures for 10000 years. How about rewarding and engaging your team with a Beer Masterclass* ?
Choose your location and I’ll take care of your team!
- Custom session to fit your agenda
- Mix of history, facts, stories and tasting of course.
- Plenty of possible themes:
- Beer styles
- Ingredients
- Food pairing
- …
- Add a gift for the participants ? Tasting book ? Beer quiz card game
- *Some states don’t allow these events without specific licenses and permits
Education
Teaching is one of my favorite activity. Passing on knowledge and passion to avid learners!
As a Master Brewer and Advanced Cicerone with 20+ years experience, I can teach Brewing Science and Technology, Dry Hopping, Sensory, Beer culture….
I’m actually teaching the Diploma in Brewing at the IBD and the Advanced Master in Brewing at UCL (starting September ’23)
You can also get your hand on Beerscovery, the Beer Culture Trivia I created. 100 multiple choices questions with detailed answers. Plenty of anecdotes and fun facts about beer you will want to share with your friends.
They Trust Peer to Beer
How Can I Help You ?
